Visitor and Search-Engine-Friendly Copy

Great… so, your readers will be incentivised into action, but what about keeping the search engines happy, and ensuring your site ranks well?

All web copy projects include competitor analysis, to see where competitors rank, the keywords they use behind the scenes and on their key pages, to give you the competitive advantage online.

Website content needs to communicate your key messages in a compelling way. But it also needs to drive traffic to your site, or no one will be there to read it!

So the web copywriter will:

• discover what key phrases your target audience is searching on
• look at the competition to review their keywords and search engine position
• suggest how to improve your search engine rankings via your copy.

Not only that ...

She’ll then incorporate all of this into fresh, informative and compelling copy that both search engines and your visitors will be unable to resist.

The web copywriter will:

• Analyse your needs and the needs and desires of your target audience(s)
• Create draft material for you to comment on before final draft stage
• Provide you with compelling, concise, web-readable copy that gets you the results you want.

Tel: 01962 775447
E-mail: info@webcopywriter.co.uk